How to Purchase and Assign a Phone Number to Your AI Caller

A voice assistant needs its own phone number before it can make or receive a single call. This is the quickest path — buying directly inside GoHighLevel. If you already have a number with a telephony provider like Twilio, see how to import a Twilio phone number for AI calling instead.

Steps

1. Log in to the correct sub-account. Double-check you’re in the right one before buying — this avoids unnecessary charges on the wrong account.
2. Open the Numbers section. From the dashboard, open the AI Assistant sub-menu, then Numbers.
3. Purchase a number. Click Buy a Number, enter your desired area code (for example, 207), and confirm.
4. Assign the number to an assistant. Find the new number in the list, click the three dots, and select the assistant it should belong to. Save.
5. Confirm the assignment — the number should now show as associated with the correct assistant.

Cautionary notes

• Confirm you’re in the correct sub-account before purchasing, to avoid buying a number for the wrong client.
• Choose an area code that matches your target audience or location.
• Be careful which assistant you assign the number to — assigning it to the wrong one means the wrong prompt answers those calls.

Next step

With a number assigned, deploy your assistant to handle inbound or outbound calls: how to deploy an inbound and outbound AI call assistant. Having trouble buying a number at all? See fix: unable to buy a phone number.