How to Buy or Import a Phone Number for AI SMS

Sending SMS through your AI assistant requires an SMS-capable number in GoHighLevel that has cleared carrier verification. This guide covers getting one and the paperwork carriers require before approving it for messaging.

Steps

1. Obtain an approved business number. In your sub-account, go to Settings > Add a Number, then choose to buy a new number or import one from Twilio.
2. Choose the number type. A toll-free number usually clears verification faster — and toll-free numbers can send SMS, despite the common misconception that only local numbers can.
3. Prepare required documentation:
   • A Privacy Policy stating how user information is used, and that it won’t be shared or sold.
   • Terms and Conditions for your website covering user privacy and data security.
4. Get professional help if needed. If drafting these documents yourself isn’t comfortable, hire someone to ensure they meet legal standards.
5. Finalize the setup. Submit the documentation for review and follow any further steps support gives you.

Common questions

Do toll-free numbers really support SMS? Yes — this is a common misconception. Toll-free numbers can send and receive SMS once carrier verification clears.

What happens without a Privacy Policy and Terms? Verification gets rejected or delayed — carriers require these before approving a number for business messaging, and an unverified number can’t reliably send SMS.

Tips

• Use a template for your Privacy Policy and Terms and Conditions to save time, then customize it to your actual data practices.
• Keep a checklist of required documents so you’re not hunting for them mid-verification.
• Review and update your policies as regulations change.

Next step

With your number ready, move on to how to connect Assistantz.ai to GoHighLevel. For a dedicated AI voice calling number instead of SMS, see how to purchase and assign a phone number to your AI caller.