AI Receptionist for Med Spas: Book Consults on Chat and Calls
An AI receptionist for a med spa answers calls and Instagram DMs, answers treatment and pricing questions from a knowledge base, checks live calendar availability, books the consultation into GoHighLevel, and captures the lead's details and interest area as tags. It runs from 9 cents a minute for voice and 2 cents per chat message, or free for chat with your own OpenAI or other LLM key, deployed white label through a GoHighLevel agency.
Med spa leads come from wherever the client saw the ad — usually Instagram, sometimes a Google call, sometimes a text after browsing the website. An AI receptionist that only answers the phone misses most of that traffic. The setup that works covers calls and chat together.
Where med spa leads actually come from
Ask any med spa owner and the answer is rarely “mostly phone calls.” Instagram DMs after seeing a before/after post, website chat while comparing treatments, and SMS replies to a promotional campaign make up most of the volume. The assistant needs to be configured across channels, not just voice.
What the assistant handles
- Answers treatment and pricing questions (Botox units, filler areas, membership pricing) from a knowledge base built off the spa’s actual menu.
- Books, reschedules or cancels consultation appointments in the GoHighLevel calendar.
- Captures which treatment the lead is interested in and writes it to a custom field, so front desk staff walk into the consult already informed.
- Tags leads by interest area (“injectables,” “laser,” “membership inquiry”) so campaigns and follow-up sequences target correctly.
- Replies on Instagram DM, SMS, web chat and calls, all inside the same GoHighLevel conversation view.
- Hands off to a live staff member for anything requiring a medical judgment call.
Voice vs chat for med spa leads
| Channel | Typical use | Cost |
|---|---|---|
| Voice | New patient calls, urgent scheduling changes | From 9¢/min all-in |
| SMS/chat | Promotional replies, quick pricing questions | 2¢/message, model included (free with your own key) |
| Instagram DM | Post-engagement inquiries from ads and content | 2¢/message, model included (free with your own key) |
Most med spas need all three live from day one, since the channel a lead uses depends entirely on how they found the spa.
Setup
- Connect the platform to the med spa’s GHL sub-account.
- Build the assistant from the spa’s website and treatment menu; edit pricing details the AI can and cannot quote.
- Turn on Instagram DM, SMS and voice channels.
- Add the two GoHighLevel workflows for routing and transcript logging.
- Connect the consultation-booking calendar.
- Test a treatment-pricing question and a booking request on each channel.
What it costs
A spa handling 300 voice minutes and 1,500 chat messages a month runs about $27 (voice) plus $30 (chat) at base cost — roughly $57 total. Set a client price above that as part of your monthly retainer; rebilling for both voice and chat is built into every plan. See the pricing page for plan tiers and the usage calculator on the features page for a specific volume estimate.
Frequently asked
Can it discuss medical suitability for a treatment? No — the assistant answers general pricing and service questions and books the consult; any medical judgment stays with the clinician, which is also how you should scope the knowledge base to avoid overpromising.
Does it work on Instagram DM specifically, not just SMS? Yes, Instagram DM is one of the supported channels alongside SMS, WhatsApp, Messenger, email and web chat.
Can leads be tagged by which treatment they asked about? Yes, tags and custom fields update automatically from the conversation, so front-desk staff and follow-up campaigns can target by interest.
How fast does it reply on DM? Typically within seconds, which matters for Instagram leads that lose interest quickly if the reply is slow.
Read the chat-specific setup in AI chat agent for GHL sub-accounts, see appointment booking mechanics in the appointment setter guide, or book a demo call.
